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Pathmonk Presents Podcast

Dec 30, 2021

As buyers expect more in their online journeys to purchase and as competition continues to grow we have to meet those user expectations. A content-driven buying journey can be crucial to fully support a prospect's journey. Content that is relevant and engaging to prospects that are at different stages of the buyer's journey can encourage a final purchase and give your brand advantage. The Head of Marketing at LoyaltyLion, a data-driven loyalty and engagement platform, Fiona Stevens, discusses how they use content to acquire new clients through educational, appropriate, and engaging material.