Dec 30, 2022
The Cannabis Production industry in Canada has grown by 83.0%. With a growing market and demand, dispensaries need help selling and managing their product. A product that is so versatile with varying personas and customer needs creates a different type of challenge. BudSense makes selling weed easy with its paper and digital Cannabis menu and marketing platform for retail cannabis store operators. The Marketing Lead, Robyn Ham gives us insights into marketing and growth in the cannabis dispensary industry. With regulations against paid media and advertising, Robyn and the team rely on organic search, keyword optimization, referral networks, and community-driven outreach. Listen in to learn more about the industry BudSense serves and what it means to be a marketer in this unique and evolving space.