Oct 12, 2021
Customer expectations are continuously changing. The buying journey becomes more complex as the digital space becomes an increasing necessity to any business marketing. B2B buyers naturally expect to receive the same thorough customer service on a website as they do in face-to-face sales interactions. As online research dominates decision-making, the opportunity to deliver has a tremendous impact on the B2B buyer’s opinion. Feedback can be the perfect aid to setting up a successful buying experience. Mopinion gives you a fresh perspective on the online buying journey, with actionable insights into the motivation behind customer behavior on your digital channels. From your website to your email campaigns to your applications you can craft feedback surveys, campaigns and collect data to drive strategy and boost engagement. Quirijn van der Haven, head of marketing enforces the importance of the buying journey in our interview today and we were all ears, with the exact same opinion, or should I say mopinion. Quirijn has collected years of experience in the marketing world as he witnessed the transition from traditional to digital marketing. He not only dives into the success of Mopinion but also looks to the future of what successful marketing will be.