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Pathmonk Presents Podcast

Sep 30, 2021

Online shopping is the new thing, especially as the pandemic graced us with its presence. I love a good online shop; I take my time, compare prices and simply make a purchase. However, some have struggled to get on board, especially with big-ticket items. You want to see it, picture it. So to take us into the future of...


Sep 29, 2021

I’ve recently been diving into the idea of storytelling in order to connect with our audience. People connect to people and it has been a reminder to share personal experiences to broaden the connection. Brand storytelling is becoming the new-age strategy as it successfully grabs an audiences’ attention, connecting...


Sep 28, 2021

There are endless debates as to the importance of each stage of the sales funnel, which one should you prioritize, what needs more focus, what will win you leads? To be honest, you’ve got to prioritize them all; offering the most suitable content and optimizing each stage to match your audiences’ journey. However,...


Sep 27, 2021

Greg Tucker, an expert in customer experiences joined us today and we were relishing in it. If it wasn’t glaringly obvious that we care deeply about customer experience and customer journey then you haven’t been concentrating. Greg, founder of Tucker & Company is helping executive teams transform customer experience...


Sep 24, 2021

All businesses have some form of competition and what curates a successful business is a successful brand. Brand positioning allows companies to stand out from competitors. By differentiating yourself you can increase brand awareness, communicate value, and justify the pricing. Brand positioning is more essential...