Feb 23, 2023
As more and more companies shift to product-led growth, we’ve had many marketers eager to learn more. Product Qualified Leads (PQLs) help to align your marketing and sales teams, close more deals, and help users succeed with your product. So we were eager to welcome the Growth Marketing Specialist at BEE, Annette Palmieri to dive deeper into identifying and measuring PQLs. BEE is a no-code email and landing page builder for everyone. It’s important that prospects experience their platform as they are more likely to purchase than other leads as a result of having already received value from an understanding of the product. Annette gives us 3 key pieces of advice about her experience and her successful process of identifying and measuring PQLS.