Oct 26, 2022
Data is a powerful tool. Helping us make decisions and changes that reap results. GIS Planning is the world’s leading online site selection data tools provider. GIS Planning is helping new, expanding, and relocating businesses find their best locations for success in their region. VP of marketing, Alissa Sklar helps us understand the industry they serve best and what it means to target this often conservative and cautious market. Building trust and relationships is a significant part of customer acquisition for Alissa and she places valuable and frictionless user experiences at the heart of their marketing strategy.