Oct 16, 2020
Today’s episode will focus on CRO and features Henry Hernandez, CEO
of Digital SG.
Digital SG offers a digital marketing 3E process to help your
company optimize the three vital areas – marketing, sales, and
operations. Henry has provided services to Fortune 500 clients. He
has helped them generate millions of dollars using CRO to trigger
higher conversions landing page.
In this interview, Henry discusses how to determine the cost per
lead (CAC). He also mentioned about combining CAC with Customer
Lifetime Value (CLV). You will also learn how CRO will increase
revenue and lead to higher conversion.