Mar 29, 2023
A strong culture is critical to attract, engage and retain top talent. Recognition is a key strategy HR leaders can implement to increase engagement and motivation among employees. We welcomed Kevin Fernando, the Head of Growth Marketing at Guusto, an HR software platform that helps organizations reward and recognize their employees, with a focus on creating better cultures. Kevin dives into the channels that drive traffic from content marketing to referrals to paid investment in software comparison portals like G Two and Capterra. With the main goal of helping organizations really learn about recognizing their employees, Kevin helps us understand the power of a reward system and reviews in encouraging business growth. With over 2500 reviews Kevin gives us tips for driving a reward system and encouraging reviews while acknowledging the importance of their website in driving conversions.