Sep 28, 2022
How fashion meets web3. Our guest today, marketing lead, Michelle Zelena Brewer, gives us an overview of Appreciate and how this platform optimizes ownership utility, mindful consumerism, and community engagement. Appreciate is a digital wallet to manage your luxury collection; helping you invest, insure, and explore your luxury world. With this new concept and expanding web3 market, we were eager to learn about Michelle’s marketing efforts and strategies. Education, community, and networking are foundations for building Appreciate’s meaningful customer relationships. Michelle reminds fellow marketers about the power of a simplified-onboarding journey coupled with engaging and heightened user experiences; reminding us to remove barriers and prioritize value-first growth.