Jul 7, 2022
Understanding how your buyer personas buy, think, and engage in critical research for any marketer on a mission to serve their customers and grow the business. Demand Generation Manager at Railz, Mohammad Reza Nabizadeh dives into his efforts to support 2 different buyer personas and the importance of understanding what they want. Railz is building the largest financial data network to support the future of finance with their API (Application Programming Interface). Supporting both financial institutions and the FinTech industry Mohammed reminds our listeners of the importance of messaging, appropriate CTAs, and buying journey analysis.