May 28, 2022
As many industries and businesses faced challenging times during the pandemic the eCommerce industry thrived; with 10 years’ worth of growth in just 3 months. Helping small to medium size businesses navigate and optimize marketplaces and multiple channels is Amber Engine; a next-gen product information management (PIM) software that organizes all your product-related data in one place and simplifies advanced optimizations. The Director of Marketing, Austin Szelkowski deep-dives into their efforts to educate and advertise to an audience that doesn’t know they need their solution. With a longer buying journey crafting and mapping out content that matches a buyers' stage and answers prospects’ questions is critical to supporting sales and speeding up the buying journey overall.