Oct 27, 2023
Lex Guest, Head of Marketing, aims to make trials more
accessible, especially for rare disease patients, using technology.
Their strategy involves white papers, conferences, and LinkedIn
ads. The focus is on customer feedback, client relationships, and
growth through inbound leads.
Growth Marketers face three major challenges: boosting qualified
leads, enhancing campaign ROI, and lowering customer acquisition
costs—precisely why they're in the growth game in the first
place.
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