Sep 29, 2023
Josh Raper, VP of Marketing at Affinity Answers, discusses their
expertise in behavioral intelligence for precise audience targeting
on social media. They work with various clients, primarily using
partner relationships, LinkedIn, and content generation for client
acquisition, focusing on privacy compliance and website engagement
improvement.
Growth Marketers face three major challenges: boosting qualified
leads, enhancing campaign ROI, and lowering customer acquisition
costs—precisely why they're in the growth game in the first
place.
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#growthmarketing #personalization #CRO #marketingpodcast