Feb 26, 2022
With online users demanding more and expecting more we have the opportunity, with the help of technology, to personalize customer journeys and enhance the overall buying experience. Wagawin weaves user interactions into unique audience insights Their in-house developed technology, LivingAds offers interactive mobile ad experiences so brands can connect with users directly on their mobile device whilst unlocking first-party data. The Marketing Director, Miriam Riordan, dives into this increasingly important space and gives us an insight into the channels she is leveraging and how they support and personalize their customer journeys.