Feb 25, 2022
The construction industry is one of the least digitized industries and Aphex is on a mission to revolutionize it. Aphex is a look-ahead planning platform that enables everyone on the project to work towards the same goals, replacing mountains of spreadsheets, whiteboards, and meetings. The Marketing Lead, Chloe Haynes dives into the industry and the development of a new category in the industry. She offers us her insights into growth channels and inbound marketing strategies for their audience. Going beyond their awareness stage, Chloe looks to the website to strike a balance of a user experience that suits both digital natives and non-digital users.