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Pathmonk Presents Podcast


Jul 26, 2022

The purchasing experience provided is key to a customer’s buying experience and it can quickly impact their choice to buy. At this stage, you want to simplify the purchasing process. Helping businesses sell faster and smarter is IRIS CRM; a leading payments industry platform that’s created to grow your business. The VP of Marketing, Ivan Szabo gives us a taste of his growth marketing insights in this niche and tight-knit industry. From brand recognition to valuable content to the tone of messaging to conversions our listeners step into the world of growth marketing in this industry.