Apr 20, 2020
How to overcome your biases to increase conversions? Ben is an expert in digital marketing and shared what he has learned in Marcel Digital, which is is a custom website development firm and full-service digital marketing agency. Ben is a seasoned digital marketing professional and an entrepreneur who launched Marcel Digital in early 2003.
MarcelDigital focuses on middle marketing firms from a variety of verticals including B2B, Education, Healthcare, Insurance, Finance, eCommerce and more. Their services include search engine optimization, pay-per-click management, web development, digital marketing strategy, conversion rate optimization and advanced website analytics implementation and reporting.
In today’s episode, Ben shared his insight into the early days of Marcel Digital, how the company has grown and the challenges they have been facing along the way. We dug deeper into website analytics and discussed a lot about overcoming biases about increasing conversions. Tune in…