Jan 13, 2020
This time we talked with Rory Crawford, who is the co-founder
and CEO of BevSpot which is an all-in-one program management
software for the alcohol distribution and food industry. Thanks to
Rory’s software, businesses can manage inventory, place orders, and
uncover sales performance insights to strengthen the health of
their business and run their business more efficiently.
In one of the largest industries in the world, restaurants mostly
run their business on excel sheets and clip boards, it may
difficult to grab attention to your software. Rory’s approach is to
offer a lot of helpful free tools to spark interest in their
product.
Rory shared his knowledge about inbound marketing for an offline
driven industry. He has an interesting take on how to use free
tools on your webpage and why to not give up on inbound marketing
despite the low volume on your keywords in search engines.
Do you want to know more about his approach? Tune in..