Jan 15, 2020
In this episode, we spoke to Martin Peters who is the founder
and CEO of Xtatio, which is an app-based tool that empowers sales
individuals to develop and improve their sales performance via 360
feedback including customers.
Martin shares with us how and why he started Xtatio and what has he
learned on the way. Before founding Xtatio, he gained experience
from Microsoft, McKinsey and World Health Organization. Now he has
taken that knowledge and turned it into a SaaS company that does
everything to improve both the employee and customer experience
while boosting the performance of sales organizations.
We spoke all about starting a new SaaS business and getting over
the first hurdles. For example, how to find your first customers?
Martin told us all about their sales approach and shared their
online strategy and website metrics that young SaaS companies like
his should care about.