Dec 16, 2019
Who in your team is actually responsible for more conversions
from your website? Is it really crystal clear who is
owning the task of identifying where your website is leaking
revenue? Alan shares his experience on who should be hold
accountable. Tune in...
Alan, from Host Digital, shows that an optimal user experience
should be data-driven. He integrates data with design, leveraging
quantitative and qualitative insights to inform a website story. He
uses a LOT of tools, such as Google Analytics and user testing, to
collect a LOT of data.