Sep 29, 2021
I’ve recently been diving into the idea of storytelling in order to connect with our audience. People connect to people and it has been a reminder to share personal experiences to broaden the connection. Brand storytelling is becoming the new-age strategy as it successfully grabs an audiences’ attention, connecting customers to the brand. Scot Keith, CEO, and founder of One Twenty Three West joined us today. He was a captivating storyteller as he unmasked the growth story of his business. One Twenty Three West is an independent idea and design collective agency that is dedicated to empowering people to drive growth and innovation. With low overhead, their core focus is high-quality talent to transform brands and accelerate growth. Scot highlights that working with them isn’t just about the end results and quality but rather about the experience. By empowering people in their business One Twenty Three West can empower their clients.