Sep 30, 2022
We all have a desire to feel protected and safe, it makes us happy and empowered. As open banking is a rapidly growing and new space, banks have the same desire for protection. Just like the ozone layer protects the earth, Ozone API shields account providers from the complexities of open banking and open finance. The Head of Marketing, Katie Hayes, helps us understand who Ozone API serves and the efforts they take to better support buyers in this industry. Mastering a content strategy is critical in their efforts to connect with and support buyers. So Katie and the team are working to rebrand, refocus their messaging, and recreate a buying experience that serves and guides, as they drive brand awareness.